Custom AI for

Retail & E-Commerce

Online stores, boutiques, product brands — orders, inventory, customer questions, and the marketing that moves product.

How we work

Diagnosed. Built. Maintained.

We find the bottleneck, build the engine that clears it, and keep it running for you.

01

Diagnose

We map your business until the bottleneck has a name and a number — then tell you exactly what's worth automating, and what isn't.

Diagnostic report3 bottlenecks found

Automate

  • Order processing & fulfillment updates
  • Customer questions & returns
  • Inventory & restock alerts

Keep human

  • Brand & product decisions
  • Supplier negotiations
  • High-value customer issues
02

Build

The engine you're missing — custom software, built from scratch and wired into the tools you already use. Then it goes to work.

Handled automatically2,120this week
  • 86 orders confirmed & tracked
  • Restock alert on 4 SKUs
  • Customer questions answered overnight
  • Abandoned-cart follow-ups sent
  • Daily sales summary ready
  • and the rest — on its own
03

Maintain

We run it, fix what drifts, and keep it sharp — month after month. And a human always stays in control of the calls that matter.

For your call a human decides

  • Wholesale order · bulk request — $9,400

    prepared by the engine

    Approve

  • Stockout risk · bestseller, 2 days left

    prepared by the engine

    Your call

  • Promotion · sitewide discount

    prepared by the engine

    Your call

Proven capability

What our team has built for retail & e-commerce

Multi-store e-commerce platforms

Custom storefronts, payment + inventory sync, automated fulfillment flows.

Orders move from checkout to fulfillment without anyone touching them.

Conversational customer support

Agents across chat, SMS, and email — order status, returns, product questions.

Answers the routine questions instantly, escalates the ones that need a person.

  • 24/7 coverage across every channel

Examples from systems our team of developers has built — representative of what's possible, not client work performed by Primitus.

Founding engagements

We build a small number of systems, personally.

I take on only a handful of engagements at a time, and I stay across every one personally — from the first conversation, through the discovery, to the day it runs without me in the room. Behind the work is my team — decades of combined experience in exactly this kind of build. My role is to put the right people on your problem and hold them to the standard. You get my judgment and a bench that's done this many times over — which is why capacity is limited, and why before you sign, you'll see exactly what you'll own — in writing.

If your business still runs through you, tell me about it. It starts with a conversation — no pitch, no commitment — and I respond to every serious inquiry within three business days.

Michael Hernandez

Founder, Primitus — Miami