Custom AI for
HVAC, roofing, contractors, home services — dispatch, intake, and the work that piles up between jobs.
How we work
We find the bottleneck, build the engine that clears it, and keep it running for you.
We map your business until the bottleneck has a name and a number — then tell you exactly what's worth automating, and what isn't.
Automate
Keep human
The engine you're missing — custom software, built from scratch and wired into the tools you already use. Then it goes to work.
We run it, fix what drifts, and keep it sharp — month after month. And a human always stays in control of the calls that matter.
Estimate · reroof — $18K
prepared by the engine
Service plan · annual renewal
prepared by the engine
Weather delay · tomorrow's schedule
prepared by the engine
Proven capability
Multi-platform sync, GPS fleet tracking, live rider/crew management.
Rebuilds tomorrow the moment someone calls out — no manual reshuffle.
Conversational agents across phone, SMS, and web.
Answers and books while the crew is on site — nothing goes to voicemail.
Examples from systems our team of developers has built — representative of what's possible, not client work performed by Primitus.
Founding engagements
I take on only a handful of engagements at a time, and I stay across every one personally — from the first conversation, through the discovery, to the day it runs without me in the room. Behind the work is my team — decades of combined experience in exactly this kind of build. My role is to put the right people on your problem and hold them to the standard. You get my judgment and a bench that's done this many times over — which is why capacity is limited, and why before you sign, you'll see exactly what you'll own — in writing.
If your business still runs through you, tell me about it. It starts with a conversation — no pitch, no commitment — and I respond to every serious inquiry within three business days.
Michael Hernandez
Founder, Primitus — Miami