Industries

Custom AI, built for your industry.

We build across industries — these are a few we know well. Open yours to see how a Primitus build takes shape: what we automate, what stays in your hands, and how it runs once it's live.

Don't see your industry? We build for any operation with a bottleneck worth solving.

Founding engagements

We build a small number of systems, personally.

I take on only a handful of engagements at a time, and I stay across every one personally — from the first conversation, through the discovery, to the day it runs without me in the room. Behind the work is my team — decades of combined experience in exactly this kind of build. My role is to put the right people on your problem and hold them to the standard. You get my judgment and a bench that's done this many times over — which is why capacity is limited, and why before you sign, you'll see exactly what you'll own — in writing.

If your business still runs through you, tell me about it. It starts with a conversation — no pitch, no commitment — and I respond to every serious inquiry within three business days.

Michael Hernandez

Founder, Primitus — Miami